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Geographical Mapping
We can use existing primary or secondary research data or data provided by your company that you would like to see displayed geographically to create a customised map to your specific needs. We will present this and assist you with interpretation and guidance on how to utilise this innovative tool effectively.
We can provide indepth analysis of historical and current trends to enable you to forecast future trends, problems and opportunity analysis. We can also assist in creating new postcode zone boundaries for your salesforce, dealers or distributors so you can obtain more detailed information to develop an efficient performance management process. Our maps are also useful for sales management decisions, including identifying prospects, defining territories and measuring market potential by geographical areas.
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We can create geographical maps that display:
 Sales postcodes and territories/zones
Sales/customer locations compared to dealership locations
Compare your sales areas to your competitors’ sales areas
Display market segment population areas
Australian Bureau of Statistics (ABS) population census data on a map, including clusters of income groups
Create layers of historical data to identify trends
This is only an example of the maps we can create.
The rest is up to your imagination, the research objectives or measurement criteria you have.
Call or email ERG today to see how we can help you.
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